UX / UI & PRODUCT DESIGNER
I’m not here just to design.
I’m here to shape stories people can
feel, use, and remember.
SELECTED WORK
The work I chose to take further — and the thinking behind it.
Peer-to-peer learning experience
Fintech product experience
Customer + operational service experience
Since 2024
ABOUT ME
I’m Mina, an award-winning UX/UI & Product Designer and mentor, originally from Iran and now based in the United Kingdom.
I moved to the UK to study Design Management and strengthen the way I connect people, ideas, strategy and decisions to shape meaningful products.
Moving countries also meant rebuilding a life from the ground up. New systems. New behaviours. New social rules. As an introvert, finding my place in a completely new society wasn’t always easy.
But for a UX designer, it became an extraordinary exercise in observation.
I became even more fascinated by the small things — where people hesitate, the shortcuts they invent, what makes them feel welcome or excluded, and how tiny interactions can change the way an entire experience feels.
EMOTIONAL UX
I care about more than whether something is usable.
I want to understand what it leaves behind — trust, confidence, curiosity, reassurance, delight, or sometimes frustration.
HOW I THINK
If a hundred versions of something already exist, making the hundred-and-first slightly prettier doesn’t excite me.
I want to create things with a reason to exist — products that solve real problems, help people, give someone access they didn’t have before, or make an everyday experience meaningfully better.
RECOGNITION
A few moments when my work — or the way I think about design — was recognised by others.
AWARD-WINNING WORK · ALMA
A’ Design AwardBronze · Education, Teaching Aid & Training Content Design · 2025
DNA Paris Design AwardsWinner · Graphic Design / Interactive Design · 2025
European Product Design AwardWinner · Educational Tools: Software / Apps · 2025
IDA Design AwardsHonorable Mention · Multimedia / Mobile / Web Application · 2025
People-Led DigitalisationBest Idea · Expert panel · 2023
DESIGN JURY · 2026
Invited to join the 2026 Grand Award Jury and evaluate work from designers around the world.
MENTORSHIP · 2026
Recognised among ADPList’s Top 50 UX Research Mentors for April–June 2026.
MENTORSHIP · MOONSHOT
Selected to mentor designers and product professionals in creativity and problem-solving.
UNIVERSITY FEATURE · BCU
BCU invited me back to talk about what happened after my MA — from taking a university idea beyond the classroom to awards, mentoring and the work I’m building now.
READ THE FEATURE ↗
DESIGN RANKINGS
Additional recognition connected to work in education design.
DESIGN EXHIBITION · MOOD
Featured by MOOD — Museum of Outstanding Design with a personal exhibition presenting award-winning work in education design.
LET’S CONNECT
If you’re building something worth questioning, improving or starting from scratch, I’d love to hear about it.
ABOUT ME